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What drew my attention was a post about Lovecraftian horrors in specimen jars. Lovecraft's work has tended to take on a life of its own - especially his fictional book, The Necronomicon. Although the book is a fictional creation, some readers have come to believe that it is real, some people have playfully or maliciously produced hoaxes and some "anti-occult" activists appear to believe that the book is real. Wikipedia gives a reasonable account of this "blurring of fact and fiction".
Lovecraftiana appears to be to a prime candidate for Forteana 2.0 in that there is enough interest out there for people to play with the notion (e.g. try this delicious tag for necronomicon - check out the Necronomicon plush pillow) and there is enough information out there that an incautious observer might assume the simple truth. There are already plenty of 'real' Necronomicons out there and I suspect that there are no lack of virtual ones too. It would be good to determine if there is a name for this deliberate recreation of fiction as the real.